Mahavitaran

UI/UX

Mahavitaran is a UI/UX redesign project that aims to make electricity services simpler and more accessible. Through user research, personas, and journey mapping, we identified key user problems and designed a seamless experience using a mobile app, WhatsApp, AI support, kiosks, and feature phones.

Timeline

3 months

Live — try it yourself

Brief

Make Maharashtra's electricity services simple for every consumer.

Problem

How might we make paying bills and raising complaints easy for everyone?

Process

  1. Research
  2. Personas
  3. Ideation
  4. Design
  5. Testing

Solution

One AI assistant on WhatsApp, the app, ATMs and feature phones.

Next project

DRIVE

A driver in dark glasses at the wheel of an autonomous car, the dashboard reading “AI co-driver: in 50 meters, take a left turn”